Relationship, Not Transaction

Date & time

Date

Wednesday 28 October 2026

New Zealand

1:00 PM New Zealand

Australia

11:00 AM AEDT

Duration

45 minutes including Q&A

Location

Online webinar

WHY ATTEND

• Know who to call this week: Spot the contacts in your database with a genuine reason to act.
• Win in a slower market: More stock and longer selling times mean buyers choose the agent they already trust.
• Become the trusted adviser: Move from transaction-only contact to useful, regular contact.
• Stay remembered between deals: Learn what to send, how often, and what to leave out.
• Keep the personal touch: Use automation for follow-through without replacing the agent.

PRACTICAL TAKEAWAYS

• Build trust between transactions with genuinely useful information.
• Recognise intent signals such as market-update opens and repeat suburb-report views.
• Know who to call, when to call, and what useful conversation to start.
• Create consistent post-settlement contact without losing the agent’s voice.
• Use automation to support follow-through — never to replace the agent.

SESSION AGENDA

1. 5 min

   The market right now

   Why fewer deals make trust and the relationships already in the database more valuable.

2. 8 min

   The image problem

   Why contact only around a transaction can make agents appear transactional and easy to forget.

3. 10 min

   Work the database more intelligently

   Use useful education and behaviour signals to decide who needs a personal call.

4. 12 min

   Frequency, being first, and the story

   Regular useful contact, the 3–6 month research window, and what quality follow-through feels like.

5. 6 min

   Growing the business, and the close

   Post-settlement communication, market reports, agent voice and a practical soft close.

6. 4 min

   Audience Q&A

   Practical questions from agents and principals.

WHO IT IS FOR

Real estate agents, principals, agency leaders and marketing teams across Australia and New Zealand who want stronger relationships with the people already in their database.

FAQ

Is this a sales presentation?

No. This is a practical business conversation focused on database relationships, trust, intent and useful follow-up.

Who should attend?

Agents, principals, agency leaders and marketing teams.

How long is the session?

45 minutes including Q&A.

Where is it held?

Online webinar.