Wingman group sets a new benchmark for real estate conferences

A dinner between Nick Georges, Jonny Bell, and Tom Panos on 6 December 2024 set the wheels in motion for what has become one of the most significant real estate conferences in recent years.

What started as a conversation about the industry’s challenges and opportunities quickly transformed into a fully realised event, The Profit Summit, presented by Wingman Group.

Despite being a new entrant in the real estate conference circuit, The Profit Summit drew 550 attendees on 6 March 2025, setting a high standard for industry events.

With ticket sales launching on Boxing Day (26 December 2024), the speed at which the event gained traction signalled a clear appetite for high-impact learning and strategic discussions.

The Future of Real Estate Conferences

The overwhelming success of The Profit Summit reflects a growing demand for real-world insights, practical strategies, and high-calibre networking.

Unlike traditional conferences that focus solely on inspiration, the summit delivered actionable takeaways designed to help agents and business owners immediately apply new strategies to their operations.

With AI, digital marketing, and shifting consumer behaviours redefining real estate, the industry is evolving faster than ever. Events like The Profit Summit are increasingly essential for agents and business owners who want to stay ahead of the curve.

Given the response to this inaugural event, The Profit Summit is expected to become a staple in the industry calendar, setting a new benchmark for real estate conferences in Australia.

A Summit Built on Three Core Pillars

The event was structured around three fundamental themes:

• Growth – How to scale businesses, agents, and market share in a competitive landscape.

• Profit – Strategies to increase revenue, efficiency, and long-term financial sustainability.

• Playing the Long Game – How to build a real estate business that stands the test of time.

  
  

These themes formed the foundation for a powerful lineup of industry leaders who shared insights based on their own experiences of scaling businesses, adapting to market disruptions, and maintaining a competitive edge.

Game-Changing Insights from Industry Leaders

The Profit Summit featured some of the most respected names in real estate, each offering unique perspectives on the evolving landscape of the industry:

• John McGrath – Growth requires an extreme makeover. Think bigger, move faster, remove excuses.McGrath’s keynote focused on the need for agents and business owners to embrace change at a radical pace. He stressed that industry leaders who hesitate will be left behind, advocating for a bold approach to business growth.

• Clayton Orrigio – Predictability and deep relationships win.In a session on operational efficiency, Orrigio highlighted the importance of consistency in service delivery, client relationships, and long-term lead nurturing. His message reinforced that sustainable success isn’t built on quick wins but on reliable systems and deep market connections.

• Phil Harris – Build a winning culture by developing people better than your competitors.Harris underscored the role of leadership in real estate success. He shared insights on creating high-performing teams by investing in training, mentorship, and culture—elements he believes are often overlooked but critical for sustained business dominance.

• Tom Panos – AI is the third revolution in real estate. Adapt or get left behind.AI and automation were central to Panos' talk, where he described how technology is reshaping lead generation, client interactions, and transaction management. He made it clear that those who fail to integrate AI into their business processes will struggle to compete.

• Gavin Rubinstein – Authenticity and speed matter. Make rejection your best friend.Rubinstein shared his personal experiences in building a high-profile career, emphasising the need for agents to be unapologetically authentic while maintaining rapid response times. He stressed that resilience in the face of rejection is a key differentiator in high-performance agents.

• Anthony Bell – If you can’t measure it, you can’t manage it. Four months left in the FY – now is the time to refine your strategy.With the financial year-end approaching, Bell focused on the importance of tracking key business metrics. He provided a roadmap for refining financial strategies to maximise profitability before 30 June, urging attendees to take immediate action.

• John Foong – Determine the difference between disruption and distraction.Foong addressed the challenge of staying focused in an era of constant innovation. He cautioned against chasing every new trend and encouraged real estate professionals to differentiate between industry-shifting technologies and short-term hype.

  
  

The Profit Summit’s ability to attract industry-leading speakers and top-tier real estate professionals in its first year underscores its potential to become a must-attend event for those looking to stay ahead in an increasingly competitive market.