The future of real estate belongs to agile and adaptive business models

Written by Mindy Powell-Hodges, Head of Global Membership at ONE AGENCY

The real estate industry has undergone a seismic shift over the past decade, driven by advancements in proptech, evolving consumer expectations, and the rise of remote work.

The once-essential high-street office is no longer a prerequisite for success. Instead, more flexible and cost-effective business models are emerging, allowing real estate professionals to operate in ways that align with modern business needs.

Proptech: Transforming the Real Estate Landscape

The rapid evolution of property technology (proptech) has revolutionised the way real estate professionals conduct business.

Digital tools now provide instant access to market insights, automated workflows, virtual property tours, and AI-driven marketing strategies—eliminating the need for a dedicated marketing team in some cases.

For business owners, these advancements offer greater efficiency, reduced overhead costs, and enhanced operational flexibility.

Success is no longer tied to expensive leases or corporate infrastructure. Instead, tech-enabled models empower professionals to focus on their core priorities: delivering superior service, strengthening their personal brand, and supporting their teams.

COVID-19: Accelerating the Shift

The pandemic served as a catalyst for change, proving that real estate businesses could thrive without reliance on traditional office spaces.

Lockdowns forced agents to adopt remote-friendly solutions, demonstrating that high levels of performance could be maintained outside of a conventional corporate setting.

Even as restrictions lifted, the demand for flexibility remained strong. Many agents and business owners have embraced alternative work environments such as home offices, co-working spaces, and hybrid models that eliminate the financial burden of commercial leases while supporting a better work-life balance.

Rethinking the Franchise Model

For decades, the franchise model dominated real estate, offering business owners brand recognition, operational support, and access to an established network.

However, these benefits often came at a steep price, with franchise fees, restrictive branding requirements, and rigid contracts limiting flexibility and potential growth.

Traditional franchise models are often structured to benefit the overarching brand rather than the individual business owner.

Ongoing fees—typically calculated as a percentage of revenue—create financial pressure that can dictate business operations.

Franchisees may be required to adhere to strict marketing guidelines, maintain high-street offices, or focus on market share KPIs that don’t always align with their business goals.

Moreover, many franchise agreements mandate the use of proprietary technology platforms.

While these systems may streamline operations within the franchise network, they can also limit a business’s ability to choose technology that best suits their needs—often at a higher cost.

A New Era for Real Estate Professionals

While some professionals thrive in structured corporate environments, an increasing number seek autonomy and flexibility.

This has led to the rise of alternative models that provide the credibility, branding, and support of an established network—without the financial constraints or operational restrictions associated with traditional franchises.

Innovative business models are emerging that allow real estate professionals to retain full control over their operations while leveraging industry-leading technology, branding, and marketing support.

These hybrid models bridge the gap between independence and structure, giving business owners the freedom to operate on their terms without sacrificing reputation or growth potential.

The Future of Real Estate: Control, Flexibility, and Growth

The modern real estate professional prioritises adaptability, financial sustainability, and personal brand building.

The industry is shifting towards models that empower individuals to take charge of their careers, increase their earnings, and design business structures that reflect their personal vision.

As technology continues to drive innovation and consumer expectations evolve, real estate professionals have more opportunities than ever before to redefine success.

The question remains: Does your current business model serve your needs, or are you operating within a structure that no longer aligns with the realities of today’s industry?