Sowing Seeds Now to Harvest Later: The Importance of Building Relationships in Real Estate

In real estate, it's all about relationships. The better relationships you have in your community, the better your business will be.

That's why it's so important to focus on building goodwill in the community. When you're known as a friendly and supportive presence, people will be more likely to do business with you.

Here are our top tips to build your brand in your community.

1. Attend public events.

There are always plenty of public events happening around Christmastime. Reach out to event organizers in advance and let them know that you'll be attending and that you'll be promoting the event to your networks. Make a point of connecting with organizers on the day of the event and offer to buy them a coffee a week later to follow up.

2. Get involved with charitable organizations.

There are always opportunities to volunteer with local charities. Don't just do it for the sake of taking photos to post on social media; get involved because you care about the cause. Not only will you be making a difference in your community, but you'll also be building relationships with like-minded people who could become future clients or referral sources.

3. Support local businesses.

Whenever possible, buy from local businesses instead of national chains. This not only supports the local economy, but it also fosters a sense of community that can be beneficial for everyone involved. Make sure to tell your friends and neighbors about great local businesses so that they can support them as well!