Five sales from TikTok in the past three months

The rapid rise of social media in the Australian real estate industry has reached a tipping point, with Melbourne-based agent Luke Saville of The Agency proving just how powerful digital platforms can be.

In the past few months alone, Saville has successfully sold six properties exclusively through social media—five of them via TikTok.

A Game-Changing Sale

Saville’s digital-first strategy made headlines in November 2023 when he sold an unlisted, unrenovated two-bedroom apartment in Hawthorn East, VIC, in just five days—without relying on traditional listing portals or advertising spend.

The $523,000 sale was triggered by a simple walkthrough video, which resonated with a new generation of first-home buyers aged 25–35 on TikTok and Instagram.

Within hours, the post generated seven inquiries, culminating in a bidding contest and two competitive offers.

The vendor not only secured a swift sale but also saved between $7,000–$8,000 in conventional marketing costs.

“For sellers without time pressure, this strategy presents a low-cost, highly effective alternative to conventional listings,” Saville said. “This sale wasn’t an exception—it’s the beginning of a fundamental shift in real estate marketing.”

TikTok: The New Real Estate Powerhouse

Saville’s pioneering use of social media goes beyond property listings—it’s about engagement, conversation, and results.

By connecting with buyers where they already spend time, he is accelerating sales and helping vendors save an estimated $15,000–$20,000 in marketing, staging, and reduced vacancy costs.

“This isn’t just about listing homes—it’s about creating engagement, building conversations, and achieving real results,” Saville explained. “If your agent isn’t harnessing social media effectively, you’re leaving money on the table.”

The Industry Has Evolved

The real estate landscape has fundamentally changed.

Success in today’s market demands more than just a listing—it requires strategic brand-building, a dynamic social media presence, and genuine buyer engagement.

Saville’s success is a testament to the power of digital transformation in property sales.

“This isn’t a passing trend—it’s a game-changer,” Saville said. “The real question is—have you adapted?”

With social media reshaping the way properties are bought and sold, real estate professionals who fail to embrace platforms like TikTok risk being left behind.

As the industry continues to evolve, those who adapt will thrive.