Century 21 Launches Global Campaign in New Zealand

2 hours ago

The Moments of the Century campaign was recently showcased to millions of people through billboards in Times Square, with hundreds of thousands of New Zealanders expected to be exposed to the campaign this year through indoor and outdoor advertising, digital and media channels.

The campaign aims to lean into a more humanised real estate message that celebrates what many of today's home buyers are prioritising: community, connection, and a deeper sense of joy.

Whether it is having a memorable party, going on a first date or having the barbeque of the century, Moments of the Century aims to capture the essence of what it means to truly be at home.

CENTURY 21 Australia and New Zealand CEO, Ray Ellis said “Our research suggested that the joy derived from home ownership and being part of a community continue to be key drivers for buyers of real estate.

“The new global campaign is looking to subtlety remind people that homes are more than their physical aspects, they can create incredible moments, joy and connection to community.”

Complementing the new marketing in New Zealand, CENTURY 21 offices across the country will be encouraging their local communities to share some of their most special moments at home as part of the Moments of the Century campaign.

The campaign strategy is both local and global in nature with the New Zealand component interconnected and complementary to global activities.

“CENTURY 21 is a strong international brand that may be immediately recognisable to new migrants to New Zealand and international investors. I believe these facts, along with the new campaign and the fantastic real estate professionals we have across New Zealand, will attract growing numbers of clients to CENTURY 21 New Zealand this year,” said Ray Ellis.

CENTURY 21 is a global real estate leader with nearly 130,000 independent sales professionals across 79 countries. It is the largest residential real estate organisation in the Asia Pacific region.