Australasian real estate giant Raine & Horne turns up the volume in NZ

Raine & Horne, Australasia’s fastest-growing real estate group, has launched a nationwide radio advertising campaign in collaboration with leading integrated media company New Zealand Media and Entertainment (NZME).

NZME’s portfolio includes some of New Zealand’s most influential media brands, such as talkback ratings leader Newstalk ZB, major mastheads such as The New Zealand Herald and BusinessDesk, and leading community and regional newspapers. Its digital platforms also feature OneRoof, a premier property destination offering thousands of listings, accurate estimates, and the latest market insights.

This strategic initiative aims to boost brand awareness and engagement with Raine & Horne among property owners, buyers, investors, and tenants. Since entering the New Zealand market in April 2023, Raine & Horne has rapidly expanded, now boasting over 60 offices nationwide.

Mr Angus Raine, Raine & Horne Executive Chairman, who spearheaded the group’s expansion into New Zealand, stressed the importance of the nationwide radio campaign.

“We have already kicked plenty of goals, including successfully integrating the Mike Pero Real Estate group into our brand last year. But we don’t want to be known as New Zealand’s best-kept secret,” Mr Raine said.

“This campaign is strategically designed to engage property owners and buyers across New Zealand’s big cities, small towns, and regional communities, reinforcing our growing brand presence.”

The radio campaign, airing throughout March, will further strengthen the brand’s visibility and awareness as it approaches its highly successful second anniversary in New Zealand.

“By partnering with trusted radio stations through the NZME network, Raine & Horne has the opportunity to connect with millions of potential customers,” Mr Raine said.

The campaign will air across some of New Zealand’s most influential and widely listened-to stations, including ratings leader Newstalk ZB—akin to Australia’s top talkback stations such as 2GB, 3AW, and 4BC—along with ZM, which parallels KIIS FM, as well as The Hits, Coast, Radio Hauraki, Flava, and the NZME podcast network and iHeartRADIO, which collectively reach 1.86 million Kiwis weekly.

“Notably, 85% of this audience has a vested interest in property, ensuring the campaign reaches the right market,” Mr Raine added.

The campaign will deliver over 3,000 advertisements nationwide in March, including 2,824 guaranteed spots plus additional bonus placements. The reach of the campaign is substantial:

• 89% of people living in Auckland

• 87% of people living in the North Island

• 76% of people living in Otago and Southland

• 73% of people living in the South Island

Radio remains one of the most effective advertising mediums, offering the frequency and credibility required to build brand recognition and trust.

“By aligning ourselves with respected and influential radio shows and hosts through the NZME network, we can leverage the credibility of their world-class journalists and broadcasters and their excellent audience engagement to underpin our rapidly expanding position in New Zealand’s real estate market,” Mr Raine said.

“This high-impact campaign also reinforces our long-term commitment to the New Zealand real estate market, ensuring property owners are well-informed about our network’s evolution and the advantages of working with a trusted global real estate brand such as Raine & Horne.”