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Should Property Managers Have Their Own Social Media Profiles?

Should Property Managers Have Their Own Social Media Profiles?

A hot topic in New Zealand real estate at the moment. Should property managers & BDM's have their own social media profiles? In this episode RETNZ editor Nic Fren sits down with Tommy's Managign Director Harrison Vaughan to break down the pros & cons and give us the insights into what content works best, whys business owners should allow their team to build a brand on social media & more. Video Timeline: 00:40 - Should property managers and business development managers have their own profiles on social media? 02:00 - Why do some property managers or business not embrace social media? 03:40 - How a property manager or BDM can use their social media presence in their listing presentations. 04:35 - What is a potential roadblock for business owners to be mindful of? 05:30 - You may not want to be on social media but you have too. How you can manage this internally. 07:00 - Does your office have a social media policy? 07:55 - Create the content for your business, so everything remains on brand. 08:40 - As a business owner, Nic shares why he's decided to let his team grow their own profiles. 09:45 - What content works and what's not? 10:50 - What kind of marketing is Harrison and the team doing? 11:40 - How Facebook accelerated the growth of Tommy's Property Management. 12:30 - Thoughts on TikTok? 14:15 - Why property management performs better than sales content on social media. 15:25 - Creating a marketing plan. What does that look like? 16:30 - What metrics are a success on social media? 17:55 - The value of community groups.
How TikTok is changing the game in New Zealand real estate

How TikTok is changing the game in New Zealand real estate

Welcome back to the chat, where we dive deep into the world of social media with Kristina Walsh of Ray White Swanson. In this episode, Kristina shares her journey, from the early days to navigating the dynamic landscape of TikTok. Discover the challenges and triumphs she faced, including dealing with industry negativity and seeing TikTok become a crucial part of the marketing agenda.Get insights into the social media platform that has proven most effective, with a focus on TikTok and its unique appeal. Learn about the differences between TikTok and other channels, and gain valuable tips on crafting a successful TikTok strategy. Kristina sheds light on the kind of content that resonates on TikTok and recounts a fascinating story about how a TikTok video had a significant impact on buyer interest for a particular property. Plus, find out how TikTok can be seamlessly integrated into listing presentations to enhance your real estate game.Join us for this candid conversation and discover the tangible results TikTok can deliver for your business. This episode is brought to you by our sponsor, Envision VR. Video timeline: 0:32 - How long have you been in the industry?  1:10 - What made you start on social media?  2:05 - What's the social media journey been like? 3:45 - What was some of the negativity you received from the industry? 4:45 - What social media platforms are working best for you?  6:35 - The difference between TikTok & other social media platforms  7:30 - What is your TikTok strategy?  9:50 - The difference between TikTok and other channels 11:40 - What kind of content works on TikTok? 13:52 - A message from this episodes sponsor, Envision VR  14:31 - The impact TikTok had in buyer interest on a particular property 16:50 - Dealing with negativity  17:25 - What result did TikTok produce for a property 20:20 - How to use TikTok in a listing presentation 24:38 - Nic & Kristina do a LIVE TikTok video together
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